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Implement the intellectual property strategy, From made in China to created in China

"As the label of 'made in China' has been pasted all over the world, the concept of 'made in China' seems to have changed. In foreign countries, products from China have even been regarded as a synonym for low added value and low price by organizing the joint research and development of human and material resources of relevant units. For a time, they have been regarded as monsters. Trade disputes have arisen one after another, and Chinese products have been listed as the number one killer causing the collapse of foreign local enterprises and the unemployment of workers. China is eager to This export product structure needs to be changed, and the only way to change is to implement the intellectual property strategy and improve the scientific and technological content of products through technological innovation

this is the voice of relevant experts from the International Forum on "innovative China and intellectual property protection" held at the eighth science and Technology Expo. Dr. lvwei from the development research center of the State Council put forward a sharper point of view, "without independent innovation capability and independent intellectual property rights, it is impossible to truly become a manufacturing center, only a processing center". It can be seen that it may be more and more difficult to break through the defense line of the foreign market with the advantage of low-end manufacturing. The shape can be divided into different sizes, and the composition of materials is various

intellectual property strategy is imminent

how far is "made in China" from "created in China"? How can China use the rules of the game of intellectual property to protect itself? Helumin, chairman and general manager of yadu technology, raised such questions. However, there is no lack of examples of changing the market pattern with independent technology in China. He also explained the IEA of purifier and humidifier city where yadu is located: in the future, the "yadu phenomenon" that the global renewable energy power generation installed capacity will increase by 40% depends on the Chinese market. Yadu has always maintained a "monopoly" market position in this industry, relying on its persistence in patent innovation for 18 years

this kind of phenomenon is called yielding

according to the latest statistics, by the end of 2004, the total number of patents authorized in China was nearly 1.26 million. At present, the output of more than 80 kinds of products in China ranks first in the world, and China's industrial added value ranks fourth in the world. China is truly a "big manufacturing country"

but at the same time, most of the products are high consumption and low value-added products, which are still at the low end of the industrial chain. In 2002, China authorized more than 6000 invention patents, two thirds of which came from foreign-funded enterprises in China, and these patents were mainly concentrated in high-tech fields such as it and biomedicine

in this regard, Xuelan, executive vice president of the school of public administration of Tsinghua University, pointed out that as a large developing country, the weak ability of independent innovation and the lack of core technologies with independent intellectual property rights have become a bottleneck restricting China's economic development. It is mainly manifested as follows: the main technologies and key equipment in some fields still need to be imported, the high-end market of a variety of products is occupied by foreign brands, and the main driving force of economic growth is still driven by investment

regarding the lack of technical weakness of Chinese enterprises, helumin agreed with the views of most experts, but he revealed another track of yadu in terms of export products. For example, TCL and Lenovo both export their own brands through mergers and acquisitions, but yadu did not follow such a path. For example, in the United States, Holmes is the No. 1 humidifier brand, and yadu adopts ODM OEMs and other companies export "core technologies" by cooperating with Holmes to license their core patented technologies to foreign companies such as Japan and the United States

when will China change from selling products to selling technology

obviously, it is valuable to "sell technology" to foreign enterprises like yadu. Caijixiang, a researcher at the Intellectual Property Strategy Research Institute of Zhongguancun Intellectual Property Promotion Bureau, said in an interview that at present, Chinese enterprises have slowly begun to change their extensive and superficial understanding of the past in terms of patent awareness, and the number of invention patent applications of enterprises has also increased significantly

however, compared with the aggressive intellectual property strategy of enterprises in developed countries, Chinese enterprises are more likely to adopt defensive intellectual property strategy, which is also the reason why many domestic enterprises such as DVD and home appliances are likely to fall into a passive position when they encounter the ceiling of patents

unfortunately, the explorers of intellectual property rights, such as Lenovo and the four links in the early stage, basically prefer market channels, capital operation and other links on the way. Therefore, they lack accumulation in core technology and are even further away from foreign enterprises. Caijixiang took Japan and South Korea as a reference. The experience of Japan and South Korea is to invest heavily in research and development and technological innovation, bring patents into the business scope, make the patent strategy match the overall business strategy of the enterprise, and take the initiative. For example, Samsung has greatly enhanced the attack ability and profitability of enterprise patents through patent engineers

on the contrary, although the core technology has become the "short leg" of TCL, Lenovo, Changhong and other enterprises, now Lenovo has acquired IBM's PC and notebook businesses, and TCL has acquired Alcatel's business and Thomson's color TV business. Both have obtained the core technology through the M & a curve. Helumin, chairman of yadu, believes that Chinese enterprises are generally hoodwinked by the illusion of large market capacity, and unilaterally pursue market, channel, price and other factors. Finally, they find that the "rickets" gained in the card of core technology must be paid a greater price

however, it is easy to "die prematurely" by following the path of developing core technologies at the beginning, especially in the process of industrialization of China's patented technologies. If this threshold is not crossed, the previous R & D funds will be wasted

from made in China to created in China

how Chinese enterprises can cross the barrier from "made in China" to "created in China" will be very critical. Enterprises that are absent from independent technology research and development can only be slaughtered by others, while those enterprises that hold the voice of core technology have a good time. They can not only avoid the embarrassment of foreign enterprises getting stuck in the neck with patent fees, but also hustle domestic and foreign enterprises to enjoy their own profits. Helumin is deeply impressed by this. In Zhongguancun Street, yadu has the most intellectual property rights. At present, yadu has more than 160 patents in use, more than 30 proprietary technologies, and more than 30 patented technologies are updated every year

however, some experts pointed out that "from made in China to created in China" sounds simple, but our enterprises need to go a long way to make a leap in "carp leaping over the dragon's gate", which is not a breakthrough that can be made overnight. (end)

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